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Looking for New Business
Competition for legal business is on the increase from within and outside the legal profession. Every lawyer now needs to be able to generate business. We show you simple and practical methods that will not only safeguard your existing clients, but will also help you attract new business from new clients.
Looking for new business is not some half-hearted activity carried out over lunch with a vague contact. You need a focus, discipline and a system to make things happen.
Our programs will help you build your business. In particular, you will learn:
1. How to develop and implement an effective marketing plan
Many lawyers tell us their marketing is done on an ad hoc basis or not at all. We will help you identify appropriate cost-effective techniques to bring you new business; we'll create a marketing plan for you and coach you in its implementation.
2. How to network your way to new business
Many lawyers tell us they dislike networking functions that don't lead to anything. We'll show you how to make the most of your next networking event and return home with qualified leads.
3. How to get noticed through article writing
Writing articles that are published in a paper, magazine or journal that your (prospective) clients read is a great way to get noticed. We'll show you how to write interesting articles without all the legalese.
4. How to position yourself as the expert through speaking
Many lawyers tell us they fear speaking in public. This is perfectly normal but you can and should do something about it. Speaking is a powerful way to get noticed as the expert in your field and to have people asking for your business card. Improve your speaking skills and find out how you can even get paid to speak!
5. How to position yourself as the expert by writing a book
You don't have to be John Grisham to become a respected author. Discover the secrets to becoming a published author. Learn, step by step, exactly what you need to do to get published. You will not only enhance your positioning as an expert; you will also generate a new stream of income for you and your family.
6. How to generate steady referral business
Successful professionals don't have to sell themselves. Their clients and referrers do that for them. Discover how to tap into steady streams of income from your professional colleagues and clients.
7. How to establish profitable strategic alliances
Establishing formal or informal alliances with other businesses is a great win/win/win approach to business development. You win, your clients win and your strategic partner wins. Learn how to go about identifying the right partner for your practice.
8. How to generate cross referrals from colleagues
If you operate in a practice with several partners, there is a huge opportunity to generate new business by cross-referring generously. Most lawyers don't take advantage of the opportunity. Discover exactly how you can make it work for you.
9. How to get your staff to bring in profitable business
One of the ways to grow your business is through the efforts of others.
Many law firms are missing out on potential new business because they do not involve their staff in marketing. Learn how to turn your staff into your salespeople.
10. How to get your promotional material working for you
Forget what you've heard previously about advertising, brochures, websites and the like. Discover cost-effective ways to create and produce the right promotional material for your practice at the right price.
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